#56 The Future Doesn’t Arrive Evenly 🤔
Sales course, event with H&M ventures, you don't need to change
At the Amela Frequency 📡, every Monday, we reflect on tech news, share thoughts from our network ✍️, and hand you tools and frameworks for early-stage builders ⚒️. If you’re building (or dreaming about it), you’re in the right place.
Hi Amelxs👋
I’m writing this from Peru, and on a Tuesday, which hasn’t been the case in a long while. This newsletter is one of the most consistent things we do.
This week I have been reflecting a lot on what being early means.
Every time I come back to Peru, I feel grounded in a way that is hard to explain. I spend so much of my time in conversations about startups, AI, fundraising, product, growth, ambition, and the future of work. And then I come here, walk around, talk to people, spend time with family, and remember that not everyone is thinking about AI agents or optimizing their workflows.
Some people are thinking about much more immediate things. That contrast always stays with me.
In the circles many of us move in, AI already feels everywhere. But that is not the reality everywhere.
Some people are still discovering these tools exist. Some have never had someone show them what is possible.
And that matters.
Because access to information has always been one of the most hidden forms of inequality.
It is not only about who has money. It is about who knows what exists. Who has examples around them. Who has someone to ask. Who understands the rules of the game early enough to actually play.
That is why I keep coming back to the work we are doing at Amela.
At the surface, we are a community for women entrepreneurs. A place to find support, accountability, programs, mentors, investors, and people who understand the messy process of building something.
But more and more, I see Amela as something even simpler: a place that helps more people access the knowledge they need to move.
Because knowledge changes what people believe is possible.
Entrepreneurship is often framed as ambition. And ambition matters. But ambition alone is not enough.
You also need access. To information, to people, to tools, to examples, to language, to confidence.
That is the part of Amela I feel most proud of right now. We are building community, yes. But we are also building access.
Access to the conversations, tools, frameworks, and people that can change someone’s trajectory.
And being in Peru always reminds me why that matters.
Because the future may not arrive evenly.
But we can do our part to make sure more women have a door into it:
With that, I hope to see many of you at the GLI conference and if you are going to NYC Tech Week next week, hit me up!
hugs,
💸📈 From Idea to Revenue: Build a GTM System That Converts
Most founders don’t fail because of product: they fail because they never build a repeatable way to reach customers. In this hands-on cohort led by GTM expert Angeley Mullins, you’ll learn how to clarify your positioning, define your audience, and build a sales system that actually generates momentum. Practical, tactical, and designed for early-stage founders who need traction, not theory.
🌟 Member Spotlight: Meet Andrea Campos, Founder of Yana
At 22, she left university, taught herself to code, and built a tool to manage her own depression. Today, over 16 million people use it.
Yana is the first emotional AI companion designed to help people feel better, available in Spanish, English, Portuguese, and French. And it started as something completely personal. Andrea’s story is one of the most honest founder journeys we’ve seen. No shortcuts. No perfect path. Just a problem she needed to solve, and the courage to build it herself.
Amela insider 💜
💜 Wins across our network:
🎯 Antonieta Herrera just launched ZEAZE Talent Acquisition, helping founders hire top LATAM talent while handling the operational side of contractor management and recruiting.
🏥 Susa Horvath took the stage at HIMSS Europe to discuss innovation in healthcare, and shared a powerful reflection on building for patient groups that are often dismissed as “too niche” or “too small.”
Upcoming Events
💸 Funding Your Way: A Founder’s Guide to Raising Capital
Raising capital is not one-size-fits-all. Join Amela and H&M Group Ventures in Berlin for a practical evening on fundraising strategy, investor expectations, pitch deck mistakes, and the different paths founders can take, from bootstrapping to venture capital.
📅 June 22 · 18:30 Berlin · In person (Berlin) → Register here
💡 Inspire Capsule: Gabriela Rocha, Co-founder & CEO of Laboratoria
A conversation on what it actually takes to scale a mission-driven company across LATAM, through uncertainty, growth, and change. Gabriela Rocha shares the behind-the-scenes realities of building Laboratoria over the past decade.
📅 June 3 · 11:00 CDMX / 19:00 Berlin · Online → Register here
🧠 Stop Building the Wrong Thing: How to Know If Your Idea Is Actually Worth Building
Building has never been easier, which makes validation more important than ever. This free webinar breaks down why founders waste months building the wrong products, and what good validation actually looks like before you commit serious time and energy.
📅 June 8 · 12:00 CDMX / 20:00 Berlin · Online → Register here
💡Recommendations
Articles, videos, and other resources to learn
✍️ The Hidden Cost of Building in Healthcare
A grounded reflection on why digital health moves slower than most founders expect—and how regulation, trust, and system complexity shape what can actually scale in the sector. Read more
🪞 Reframing “I Need to Change Who I Am to Succeed”
A thoughtful reflection on ambition, identity, and the pressure many founders feel to perform a version of success that doesn’t actually fit them. Building differently does not automatically mean building incorrectly. Read more
📊 The State of European Venture Capital
A data-heavy look at where European VC is actually heading, from fundraising slowdowns and AI concentration to what sectors and stages are still attracting capital in 2025. Useful context for founders navigating today’s market.
Read more
🎧 Why Old-School Sales Still Wins in the AI Era
A strong reminder that even in AI-native companies, enterprise sales still depends on relationships, trust, and structured execution. Graham Moreno breaks down why the best GTM teams are combining AI speed with deeply human sales processes.
Listen now
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Love the “No sales, no company” tagline!