#45 Beyond the Flowers💐
Startup post-mortems, founder events like the Sales Engine, and tools to help you build smarter.
At the Amela Frequency 📡, every Monday, we reflect on tech news, share thoughts from our network ✍️, and hand you tools and frameworks for early-stage builders ⚒️. If you’re building (or dreaming about it), you’re in the right place.
Hi all👋
Happy International Women’s Day. Yes, it was yesterday, and we were definitely present.
Every time this day of the year comes around, we feel two things at once.
On one side, we genuinely want to celebrate it. Progress is real. More women than ever are building companies, entering leadership roles, and shaping industries. Today, roughly one in ten women globally is starting or running a business, which is something worth acknowledging.
At the same time, we also feel a certain tension.
Because the broader reality is still uneven. Globally, only about 53% of women participate in the labor force, compared to around 80% of men. And when we think about the regions many of us come from, the contrast can feel even sharper.
In Latin America, for example, at least 11 women are killed every day due to feminicide, making March 8 not only a day of celebration, but also a day of protest.
So yes, International Women’s Day can feel complex.
At Amela, supporting women founders is not something that happens once a year, it’s work that happens every day. And because of that, the day sometimes brings mixed feelings: celebration on one side, and a question on the other about how much of the attention translates into real support. Real introductions. Real capital. Real opportunities.
And yet, despite that complexity, we’re glad the day exists.
Because the truth is, we still need it.
We hope you had a moment to celebrate the women around you—and that beyond the messages and the flowers, this week also opened a few more doors. With that, let’s move on to the news and getting more people to build 🙌
hugs,
Amela insider
🚀 Congratulations to Miriam Schmidberger!
Excited to see JuntoAI launching JuntoAI Kinetic, a new tool designed to help professionals re-engineer their CVs for the future of work. You can test your CV readiness here (for free): 👉 https://kinetic.juntoai.org/cv-readiness
🔥 Zero to Builder 👷♀️: Turn Your Idea Into a Real Product in 5 Weeks.
Got an idea but don’t know where to start? Zero to Builder is Amela’s 5-week program that helps women turn ideas into real MVPs using AI tools, no tech background needed.
Inside the program, you’ll learn how to:
⚡ Evaluate and shape your idea so it solves a real problem
💡 Understand your users and test what they actually want
🛠 Build a simple MVP using no-code and AI tools
🚀 Present your project with confidence at Demo Day
It’s the shortcut we wish we had when launching our first startup: practical, empowering, and founder-first.
📅 Next cohort starts March 19th, spots are limited!
Upcoming Events
💰 The Sales Engine
Got traction but inconsistent sales? In this free session, learn how to build a structured, repeatable sales system, from defining your real ICP to creating predictable early-stage revenue.
📅 March 10 · 12:00 CDMX / 19:00 Berlin→ Register here
🇩🇪🎬 From Run Lola Run to Startup Decisions
A special evening where film culture meets startup thinking. We’ll screen Run Lola Run and explore how agency, risk, and small decisions shape careers, companies, and outcomes.
📅 March 12 · Berlin · 17:00–20:00 → Register here
🇲🇽🌟 Women Who Lead: Founder Friday
A curated gathering in Mexico City bringing together founders, investors, and mentors for practical leadership insights, real stories of scaling companies, and mentorship roundtables.
📅 March 20 · CDMX · 9:00–14:30 → Register here
🤝 Co-Founder Relations: Align Early, Build Strong
Finding the right co-founder can accelerate everything, or break the company. In this session, learn how to align on roles, equity, expectations, and conflict before it’s too late.
📅 March 23 · 12:00 CDMX / 19:00 Berlin · Online→ Register here
🍽️🇬🇧 London: Amela Dinners
Curated small-group dinners designed for meaningful conversations, founder connections, and high-quality networking in a relaxed setting.
Register here: March 18 & March 25
💡Recommendations
Articles, videos, and other resources to learn
🇪🇺 European Tech Is Going Deeper
European startups have already raised $12B in 2026, 28% more than last year. What’s interesting isn’t just the growth, but where the capital is going: AI, robotics, chips, and defence. A strong signal that Europe is doubling down on hard tech. See the breakdown
📚 AI Might Make Humanities Majors More Valuable, Not Less
Anthropic’s president argues that as AI handles more technical tasks, skills rooted in the humanities, critical thinking, communication, ethics, and interpretation, may become even more important. A useful perspective on how the AI era could reshape what expertise actually means. Read more
📊 The Top 100 Gen AI Consumer Apps
Andreessen Horowitz’s latest ranking of the most used generative AI consumer apps offers a clear snapshot of where real adoption is happening, from AI companions to creative tools and productivity assistants. A useful map if you’re building, investing, or trying to understand where AI products are gaining traction. Read more
💀 Startups RIP
A fascinating archive of failed startups, what they built, how much they raised, and why they ultimately shut down. A humbling but incredibly useful resource for founders who want to learn from patterns of failure, not just success stories. Read more
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