#13 🧿Amela Everywhere You Look
A week of founder-built brands, record-low VC numbers, and powering up for what’s next.
At the Amela Frequency 📡, every Monday, we reflect on tech news, share thoughts from our network ✍️, and hand you tools and frameworks for early-stage builders ⚒️. Basically, if you’re building (or dreaming about it), you’re in the right place.
Hello Amelxs 👋
I am currently in Mexico for a few days and my gosh does it feel good to be here. Mexico has always been a special place for Amela — one of our strongest hubs, filled with energy, warmth, and brilliant founders. I landed on Saturday and by Sunday I’d already run into one of our Amela Allies on the street. That’s the magic of this city ✨
If you're around, join us next week for a special in-person gathering — an intimate session on style and power with Steph, a personal stylist and content creator with over 120k followers. If Berlin was any indication, you don’t want to miss this one.
Meanwhile, in Europe, the mood is calm — many people are heading into summer mode, and the focus remains on deep tech and defense for most VCs. On the global stage, the long-awaited Figma IPO is back in the spotlight, stirring up conversations about product-led companies, regulation, and what happens after great deals get blocked.
In Latin America, it's been a tougher season for raising capital — the slowest start to the year since 2016, according to Bloomberg Línea. But even in a slow market, we’ve seen over $5M raised by Amela founders this past semester. That’s no small feat.
💻 One last update — we’re officially launching the Amela platform to all current members and past course participants! We’re so excited to see how this helps streamline connections, boost knowledge-sharing, and enable even more value exchange across the community. A huge step toward making our network even more powerful.
It might not be the beginning of the year, but something about this moment feels like a fresh start. Here's to showing up, resetting, and building — wherever you are.
Hugs,
Anais
P.S. Yes, women raise capital. Check out who did last week — and give them the applause they deserve. 💸👏
🧠This Week’s Food for Thought
What a joy to walk through a city and spot brands built by women — from my glasses (Ben & Frank) to my massage (Glitzi) to my morning coffee (Momo). It’s a powerful reminder of what the world looks like when we put our money where our values are. 💜
💜Amela Insider
🎉 We’re beyond proud to celebrate Tamara Chayo, one of our incredible Amela members, for being selected in the Forbes 30 Under 30 México list! 💫 Tamara is the brilliant founder behind MEDU Protection, and her work is redefining sustainability and impact in healthcare. Her drive, innovation, and vision continue to inspire — and we couldn’t be more excited to see her get this much-deserved recognition 💜
We’re thrilled to celebrate our Amela member Linda Du, founder of Moola Money, for being selected to join the Hogan Lovells FinTech Mentorship Program! This is an exciting step forward as Linda and her team work to navigate the regulatory landscape and bring AI-assisted personal finance to life in the UK 💜
🚀 The Fundraising Bootcamp is Live — and You’re Invited!
We’ve officially kicked off our Fundraising Bootcamp: a 5-hour sprint designed to help you pitch, position, and raise with confidence. Built by a former VC who’s supported 240+ founders across LATAM and Europe, this course gives you the tools to go from uncertain to unstoppable.
💡 What’s included:
✅ 5 modules, 5 hours of actionable content
✅ Templates for pitch decks, investor outreach & more
✅ A community of peers to keep you accountable
✅ Personalized feedback on your deck + blurb
🎁 For the next 5 days only, newsletter readers get 20% off, just for being part of our inner circle.
👉 Join now!
Upcoming Events
🇲🇽 Own Your Power — Crafting a Persona That Speaks for Your Brand - July 17th
Join us for an intimate, in-person experience in CDMX led by image consultant Stephie Taylor — designed to help you reconnect with your essence, define your founder presence, and show up with confidence and clarity.
🔗 RSVP: lu.ma/4fowg4jr
💡Recommendations
Articles, videos, and other resources to learn.
📄 Understanding SAFEs: A Founder’s Guide
If you're raising your first round, you’ve probably heard of a SAFE (Simple Agreement for Future Equity). But how do they actually work? This Carta guide breaks it down — from valuation caps to conversion triggers — so you can negotiate with clarity.
Read more.
🎥 Europeans on TikTok: 20 Voices Reshaping How We Learn About Business
From startup tips to VC insights, a new generation of European creators is using TikTok to make business education engaging, accessible — and actually fun. These 20 profiles are worth a follow.
Read more.
🎙️ Anna Alex on Building for the Planet (and the Consumer)
In this episode of the EU-Startups Podcast, serial founder Anna Alex (Nala Earth, Planetly, Outfittery) shares her journey from fashion tech to climate innovation. A must-listen for founders building at the intersection of purpose and product.
🧠 When Not to Take VC Advice
VCs have opinions — lots of them. But when should you ignore them? This piece from Sifted explores the moments when founder instinct should override investor input — and why learning when to push back is a skill of its own.
Read more
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