#12💥Build Smart. Show Up. Ship It
Style, storytelling, and sales: why the real founder edge isn’t code — it’s clarity.
At the Amela Frequency 📡, every Monday, we reflect on tech news, share thoughts from our network ✍️, and hand you tools and frameworks for early-stage builders ⚒️. Basically, if you’re building (or dreaming about it), you’re in the right place.
Hello Amelxs 👋
Last week in Berlin reminded me why in-person moments matter.
Together with Julia, we explored style, power, and presence — and had some of the most honest conversations we’ve shared in a while. We only host events like these once a trimester in cities like Berlin, Mexico City, Bogotá, and Madrid — and each one reminds us we’re more than profiles on a screen. ✨
On the macro side, Europe’s growing obsession with defense tech has me thinking. I get the urgency — but personally? I’d rather spend my time building for progress, not war.
Speaking of moral gray zones — a16z just backed Cluely (aka the cheat-on-everything startup). It’s wild, but also a lesson: distribution and narrative sell. As founders, we love perfecting product, but if you don’t know how to sell it, it won’t matter.
At Amela, we’ve been shipping quietly. This month, we hit $5M raised by teams who’ve gone through our Fundraising Bootcamp — and we’re just getting started. The new edition is launching soon. 💸 Join the waitlist.
This weekend, I judged a hackathon focused on empowering designers to build — and left thinking: you don’t need to code to be a builder. You need logic, empathy, and clarity. Also: I’m leaning into my own journey as a creator. If you’ve never heard of “Founder-Market Fit,” here’s a 90-second reel to get you started. More to come.
And this week, I’m thrilled to host Elizabeth Yin from Hustle Fund for an AMA. She’s real, founder-first, and one of the best minds in venture. RSVP here.
Finally — I’m flying to Mexico soon to see some of our LATAM Amelas.
Let’s keep learning, sharing, and building together. 🌎
Hugs,
Anais
P.S. Yes, women raise capital. Check out who did last week — and give them the applause they deserve. 💸👏
🧠This Week’s Food for Thought
The model you use matters — but so do the instructions you give, the context you feed, and the actions you take based on its output. It’s not just about prompting harder; it’s about thinking more clearly.
Like Álvaro Rojas says in his reflection, AI is now a thinking partner — not just a tool. And what’s wild is how quickly we’ve adapted. Just a year ago, few of us were using it daily. Now? It’s hard to imagine building without it.
💜Amela Insider
We are happy to share that Ana Saldaña, founder of Wuufy, has been accepted into the Tech Equity Hub! We are so proud.
Sign up for the Fundraising Bootcamp, launching July 2nd
The Fundraising Bootcamp is back July 2nd — and better than ever. In just 5 async hours, you’ll sharpen your deck, build your outreach strategy, and get personalized feedback to help you raise with clarity and confidence.
✅ 5 modules, 5 hours of content
✅ Templates for decks, outreach & more
✅ Monthly AMA with Anais + peer community
✅ Personalized feedback on your deck & blurb
We’ve already helped founders raise over $5M. You could be next.
Sign up before July 2nd to get 20% off as part of the waiting list.
👉 Join the Bootcamp
Upcoming Events
🎙️ Funding, Failure & Founder Truths: A Conversation with Elizabeth Yin 🗓️ July 3rd | Online
Join Elizabeth Yin, GP at Hustle Fund, for a live AMA. Learn from her experience as an investor and founder — and bring your questions on fundraising, mindset, and navigating the founder journey. Join here.
🇲🇽 Mexico City: Own Your Power — Crafting a Persona That Speaks for Your Brand
Join us for an intimate, in-person experience in CDMX led by image consultant Stephie Taylor — designed to help you reconnect with your essence, define your founder presence, and show up with confidence and clarity.
🗓️ Thursday, July 17th
📍 Co-Madre Lomas, Mexico City
🔗 RSVP: lu.ma/4fowg4jr
💡Recommendations
Articles, videos, and other resources to learn.
🇪🇸 Spain’s Startup Scene Doubles in Value
The Spanish startup ecosystem has officially hit a new milestone — now valued at over €110B, doubling since 2020. In the first half of 2025 alone, startups raised €1.95B, with AI and climate tech leading the charge (~€300M each). Spain now ranks 7th in Europe for total VC volume and 4th by deal count — though it still lags in mega-rounds (€100M+). Read more.
💜 Legendary Consumer VC Predicts The Future Of AI Products
🎯 The Marketing Hacks That Got 200K Downloads (and Kris Jenner’s Investment)
In this episode of The Burnouts, founders Phoebe Gates and Sophia Kianni break down what it took to get 200K downloads for their startup Phia. From using AI-generated scripts and TikTok reach campaigns to crafting a killer tagline, they share what worked, what didn’t — and how Kris Jenner ended up on the cap table.
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